Since this week was our final pitch to Six Point Creative, I decided to start my reflection off with some observations about our presentations. The first thing that I noticed was that the other teams did a better job of creating their actual slides. The colors they used and the visuals on their starting slides made it obvious that they were talking about Hot Table. Both teams included the Hot Table logo on their title slide and one team's presentation was completely red. I thought these were nice touches and something that my team should try to incorporate in the next campaign. If you match the presentation to the branding of the organization, I think it really represents your knowledge of the company's brand.
The next thing that I noticed about the presentation was that all the teams had some sort of attention grabbing beginning, which was lacking in the first campaign. In the "D & J Client Pitches" it states "open your talk with something that not only gains the attention of your audience members, but also causes them to respect you as an authority and starts them thinking about your topic." I think my team did a really good job of getting the client's attention. We began with one of our campaign taglines, "a new day is coming", which got the client thinking about our creative idea without them actually knowing. Dylan said this tagline in a dramatic voice while also playing the piano dramatically, which was unexpected and attention grabbing. The client actually laughed and smiled, which I think was a good sign. I started the presentation by saying, "now that we have your attention" and the client interrupted and said "yes you did", so that proved that we did this part well. However, I am not sure that our introduction caused the client to respect us as an authority. This may be something for my team to think about in the next campaign.
Another material that I thought about during our presentation was the brand storying telling video series. This talks about painting a story in the minds of the consumers that explains to them what the brand can do for them. We actually told a variety of different stories that all had the same main theme: no matter what day of the week or what you're craving, Hot Table has an offering for you. We broke each day of the week into a story of a potential day with and without Hot Table to show specific ways that Hot Table can serve customers. I believe that our storyboard examples really helped sell our story because it showed a visual representation of what the story could be. It helps to sell your message if you are able to get the client to visualize your story in their own mind. The client seemed to respond well to our creative idea and even commented that "the days were really well thought out." They were very interested in the research we found that backed up our psychological reasoning for the different days. Luckily we included this in a work cited at the end of our report. This really drove home the message that research is extremely important to establish credibility in the eyes of the client.
The final thing that I think was really important for our team this week was "23 Types of Advertising Appeals Most Commonly Used by Brands." An important part of connecting with the target market is creating an emotional tie between the brand and the consumers. This is done through the use of appeals. There were three main appeals that we used in our campaign. We used a slice of life appeal by literally showing a day in the life of a consumer both with and without Hot Table. We also used a contrasting appeal by showing the two different types of days and representing the differences in the two scenarios. Our final appeal was worked throughout the campaign, a humor appeal. This seemed to particularly register with the client as he laughed at multiple parts of our story that had been included for comedic affect.
The next thing that I noticed about the presentation was that all the teams had some sort of attention grabbing beginning, which was lacking in the first campaign. In the "D & J Client Pitches" it states "open your talk with something that not only gains the attention of your audience members, but also causes them to respect you as an authority and starts them thinking about your topic." I think my team did a really good job of getting the client's attention. We began with one of our campaign taglines, "a new day is coming", which got the client thinking about our creative idea without them actually knowing. Dylan said this tagline in a dramatic voice while also playing the piano dramatically, which was unexpected and attention grabbing. The client actually laughed and smiled, which I think was a good sign. I started the presentation by saying, "now that we have your attention" and the client interrupted and said "yes you did", so that proved that we did this part well. However, I am not sure that our introduction caused the client to respect us as an authority. This may be something for my team to think about in the next campaign.
Another material that I thought about during our presentation was the brand storying telling video series. This talks about painting a story in the minds of the consumers that explains to them what the brand can do for them. We actually told a variety of different stories that all had the same main theme: no matter what day of the week or what you're craving, Hot Table has an offering for you. We broke each day of the week into a story of a potential day with and without Hot Table to show specific ways that Hot Table can serve customers. I believe that our storyboard examples really helped sell our story because it showed a visual representation of what the story could be. It helps to sell your message if you are able to get the client to visualize your story in their own mind. The client seemed to respond well to our creative idea and even commented that "the days were really well thought out." They were very interested in the research we found that backed up our psychological reasoning for the different days. Luckily we included this in a work cited at the end of our report. This really drove home the message that research is extremely important to establish credibility in the eyes of the client.
The final thing that I think was really important for our team this week was "23 Types of Advertising Appeals Most Commonly Used by Brands." An important part of connecting with the target market is creating an emotional tie between the brand and the consumers. This is done through the use of appeals. There were three main appeals that we used in our campaign. We used a slice of life appeal by literally showing a day in the life of a consumer both with and without Hot Table. We also used a contrasting appeal by showing the two different types of days and representing the differences in the two scenarios. Our final appeal was worked throughout the campaign, a humor appeal. This seemed to particularly register with the client as he laughed at multiple parts of our story that had been included for comedic affect.
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