Emelia Thibeault Campaign Planning and Management

After our meeting with the client this week, our group as well as the other groups received feedback that we were not making enough of an emotional connection to our target market. We were also told that we needed to push our creative ideas to be more risky and outside of the box. I am hoping that making more emotional connections will help my team do this.  The first article I decided to look at again was "23 Types of Advertising Appeals Most Commonly Used by Brands".  As I was reading through the article, I began to pick out appeals that could possibly be used in our campaign. Based on the list I have created, I will talk to me team and determine which appeals have the greatest potential to make an actual emotional connection to the target market. The article is split into two categories of appeals; emotional and rational. "An emotional appeal depends more on feelings and perceptions than logic or reason to provoke action"(Middleton). For this reason, emotional ...

As the Hot Table campaign progresses, my team and I are working on getting as much background research as possible before we create our 3 creative ideas. One of the things that my team in the last campaign received feedback on was that we did not use marketing concepts and theories enough to back up our campaign. For this reason, when professor Spotts gave us the 4Cs to create a foundation for our campaign, I put them into a document and added information/ models and pictures from our required readings to ensure that I used marketing concepts throughout the project. One of the areas that we need to look at is The Elements of Value for Hot Table. I decided to do this for part of my weekly reflection.  I believe that Elements of Value are particularly relevant to this campaign because of the way that consumers look at fast casual dining. Consumers are willing to pay a higher price at fast casual restaurants than they are at fast food restaurants because they believe that the foo...